Why your AI fails (and it’s not the model)

Context, not prompts.

Everyone still talks about prompts.

Some obsess over models.
But context is everything.

- Prompts are disposable.
- Models change.

But context, the environment you build around the model, is what makes the difference between a flashy demo and a dependable system.

Without context, AI feels clever but fragile.
With context, it feels stable, useful, and worth trusting with actual work.

That’s why I believe context engineering is the future.