You type a prompt into Gemini. Get an image back. Post it. Done.
I’ve done this hundreds of times. It works. But there are three more levels above this. I've spent the last few weeks testing all three.
The short version: AI design is moving from accepting outputs to owning them.
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Level 1: Gemini (prompt to image)
This is where most people start.
And honestly, where most people stop.
You describe what you want. Gemini builds it.
“Create an infographic showing 5 ways to use AI for email marketing. Handwritten notebook style, blue and white colour scheme.”
Thirty seconds later you have a visual. For single-use infographics and social posts, this is more than enough.
The handwritten style was a total pattern interrupt on LinkedIn. Then everybody started doing it. Now it’s gone from a pattern interrupt to a pattern. They all look the same.
The limitation is you get what you get.
If the output is 90% right but the headline font is wrong or the spacing feels off, your only option is to regenerate and hope.
I’ve done this dance more times than I’d like to admit. Generate, squint, regenerate, squint harder, settle.
I’ve posted dozens of Gemini-generated infographics on LinkedIn. They perform. But every single one is a standalone creation with no memory or brand consistency between sessions.
Use Gemini when you need a quick visual for a single post and you don’t need it to match existing brand assets.
Level 2: Claude Chat (HTML/CSS in the chat interface)
You do this in Claude's chat interface or Cowork too. Instead of generating an image like Gemini, Claude writes the visual as HTML and CSS code.
I prompted Claude with “create an HTML CSS infographic on Claude’s AI ecosystem” and it generated a decent visual. Not bad for a first attempt.
The problems: it’s not optimised for social media dimensions (1080 x 1350), it’s not on brand, and the iteration process burns through your usage incredibly fast. Even on the 10x Max plan I hit my limits.
I wrote a full guide on how to manage your Claude usage. Here's the infographic version (which was created by Level 3).
You upload your brand kit, Claude rewrites the code to match your colours and typography. But every change is another generation. Another chunk of your usage gone.
The output is more structured than Gemini, but Gemini is more creative and better for illustrations. This is a trade-off, not an upgrade. You’re swapping visual creativity for layout control.
This is where most people will land if they try this today. It works. But the cost per infographic is high and the process is slow.
Use Claude Chat when you want more structured layouts than Gemini but you’re not ready for Claude Code.
Level 3: Claude Code (code-generated design)
This is where things get interesting. And where I’ve been living for the last few weeks.
I made a full breakdown of the 9-step process:
Now, let me walk you through what's actually happening behind this.
Instead of describing an image and hoping for the best, you give Claude Code your brand rules, your hex colours, your font preferences, and your layout specifications.
It generates the visual as HTML and CSS.
You get a file you own. Every pixel is editable.
Two posts I made with Claude Code recently:
“54 Claude Code resources” → 171,915 impressions.
“Claude Code has 93 commands” → 123,024 impressions.
Both used infographic visuals generated entirely through code. If you’ve been following my LinkedIn lately, you’ve been looking at Claude Code output.
I bake the brand rules directly into the system, so every infographic follows the same colour palette, typography, and spacing logic. My audience now recognises the style before they read the content.
The consistency compounds. Each new piece reinforces the one before it.
How I set this up
You’ve read the start. The rest is in my archive.
Here’s what’s below:
Level 4: Vislo (AI generation with full brand control)
Ways we can work together
