How to use ChatGPT

(the right way)

AI isn’t slowing down.
But most people are still treating ChatGPT like it’s stuck in 2022.

They open a chat.
They type a one-off prompt.
They copy-paste the output into a doc.

That’s fine for quick answers.
But it’s not how you build consistent, high-quality content at scale.

The truth is simple:
Chat is only one of three modes.
Projects and GPTs unlock the real leverage.

This guide shows you when to use each, how I set them up, and why they matter.

Most people only use Chat.
Some experiment with GPTs.
Almost no one is building Projects.

But each of these modes serves a different job.

A few weeks ago, I asked the audience:

"Who's built a Custom GPT?" Crickets.
"Who's using Projects?" More crickets.

I thought everyone was leveraging these tools.

Turns out I was dead wrong.

Most people are still stuck at square one:

- They don't know about ChatGPT's models.
- They haven't built AI content workflows.
- They're watching from the sidelines.

While AI changes everything.

Knowing which to use and when is what makes y…