The AI search apocalypse
How to survive it
The old search game is dead.
At I/O 2025, Google didn't just introduce AI Mode – they rewrote the entire rulebook for how content gets discovered, consumed, and rewarded. The shift isn't coming; it's here. And while everyone else is mourning the death of traditional SEO, the smart money is already adapting to what I call Generative Engine Optimisation (GEO).